Customer Directory

Overview

The Customer Directory shows customers who made at least one order in your storefront. From here you can search, sort, open profiles, export, and run bulk actions.

Customers appear here automatically when they create an account on your storefront — you do not need to add them manually. Guest shoppers do not appear in this list.

Searching & Sorting

Use the search box at the top to find a customer by name or email address. Results narrow as you type.

Click any underlined column header to sort by that column. Click again to reverse the direction. You can sort by:

Customer Profile

Click any customer's name to open their full profile.

Contact details

Name, email address, and phone number. Displayed at the top of the profile alongside the customer's join date.

Lifetime stats

Total number of orders placed and cumulative spend — useful for identifying your most valuable customers.

Loyalty Points

The current points balance and its dollar equivalent. You can manually adjust the balance here — select Grant or Deduct, enter the number of points, add a reason for your records, then click Apply Adjustment. Use this to correct errors or reward customers outside of the normal purchase flow.

Recent Orders

A chronological list of all orders placed by this customer. Each row shows the order number, date, total, and status. Click an order number to open the full order detail.

Government ID

If your store requires ID verification at checkout (configured in Settings → Compliance), uploaded ID photos appear here. A green Verified badge shows the date you approved the ID. Use Mark as Verified to approve an ID, click the badge again to remove the approval, use the rotate button to fix orientation, or use the remove button to delete the image entirely.

Saved Addresses

Every delivery address the customer has saved on their account — labelled Home, Office, or a custom name. Useful when verifying delivery zones or resolving address queries.

Exporting the Customer List

Click Export CSV to download a spreadsheet of the current list. If a search filter is active, only matching customers are included.

The CSV includes: name, email, phone, total orders, total spend, loyalty points balance, and join date. Clear the search first if you want to export all customers.

Bulk Actions

Select one or more customers using the checkboxes on the left of each row — or check the header checkbox to select everyone on the current page. Once customers are selected, a dark action bar slides up from the bottom of the screen with two options:

Reset Points

Zeros out the loyalty points balance for all selected customers. Useful after a programme reset or a policy change. This action requires confirmation.

Delete

Permanently removes selected customer accounts. Order history stays for records, but those customers can no longer sign in. This cannot be undone.